First, we ran this.

Along with these billboards

We even got legendary law firm Morgan & Morgan to join in with an outdoor board.

And a collab post.

Here’s what some of the calls sounded like.

We then apologized with a full page ad in the Pittsburgh Post-Gazette.

We then followed up our TV spot.

And AdAge took notice. Twice.

From 16 to Top 5? I’ll take it!