Wells Fargo wanted high school seniors to know important steps to financially prepare for college.

So we held a live event where students could Tweet to move a car from home to school, win prizes, and learn financial milestones along the way.

We did it with a fancy Twitter-powered conveyor belt and a super cool set with a bunch of spinning stuff. Then let the fun commence.

Tweets, coming in hot.

The live feed switchboard:

The live feed microsite worked on desktop and mobile and was surrounded by helpful college financial information:

Our prize interstitials looked like this:

Watch how the turntable was made. Complete with flashy hand movements:

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